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"Brands will always look for ways to connect and engage with consumers, especially through mobile," said TJ Palladino, shopper marketing manager at Kraft Heinz.
January 28, 2020
By: Anthony Locicero
Recently, Identiv, Inc. collaborated with NXP Semiconductors, TPG Rewards, and Kraft Heinz to create the “Find the KRAFT Golden Singles” reward scratch game, powered by Identiv’s NFC-enabled tag and NXP’s NFC NTAG connected solution – and won a 2019 IoT Integration Award. Identiv’s NFC-enabled tags were embedded into KRAFT Singles 24-count instant redeemable coupon labels, which were available only at Walmart. “Walmart gave KRAFT Cheese premium floor space due to the excitement aroun...
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